Zoute Grand Prix 2011
Of course, an event like the
ZOUTE GRAND PRIX® can count on quite some attention from the press, but this attention does not just arise by itself. The organisers of the Grand Prix gave Cayman the job of taking care of press relations. We also took on the online public relations via
Twitter and
Facebook. For Cayman's ‘top topical’ advertisement in the ZGP Gazette, our PR lady was recruited as the model in complete Mad Men style. For the occasion, Cayman borrowed a 1955 Porsche 356 Pre-A Continental. During the 4-day event, this Old Timer was given a prominent perch on the Albertplein, alias the Place M'as-tu-vu. And yes, our Cayman-mobile was seen and approved!
Customer: Zoute Grand Prix 2011
Application:
PR & social media